I got this lunchbox when it was part of the cyber Monday sale in 2009. DD has used to tote her lunch to school since Christmas 2009 & it still looks good. I have washed it a couple of times in the washer on cold-delicate cycle & let it air dry.
DD brings a lunch to school maybe once a week during the school year & everyday to school for school holidays & summer break. Her school has daycare right at the school.