I saw it in person today. It looks like it will hold up well to kid use. The cupcake cups are plastic instead of paper, so while someone like me who likes more authenticity would prefer paper cups, the plastic is better for kids.
Since I've gotten hooked on the silicone baking cups for cupcakes, the plastic ones in this set struck me as authentic and modern... especially since many do use them in a traditional cupcake pan. Here is an example.