The hat is great! Nice fleece material and cute. The jacket is harder for me to decide on. The quality is wonderful, and it's fully lined in red shiny material. However, the thick wool (or wool-like) outer material combined with the lining makes the jacket look so puffy on the dolls.
The star on the hat and the "American Girl" on the jacket are embroidered. The pockets are real and are lined with the red material.
The back is embroidered, with the white portion of "American Girl" being the 3-D loop kind. The hat has a sewn tag that says "American Girl" on the right side. The tassle is yarn.
The jacket worn open.
While I don't love the stuffed look the dolls have in it, I do like how nice and warm they look, so I think it's a great item to have for cold days. One of my girls usually has it on during the winter.
The varsity jacket is quilted on the inside. It feels super warm and thick. The first varsity jacket came with a purple baseball cap which I don't own, but this one comes with a fleece hat with a little tassel on the top.
No logo, but American Girl and the star are embroidered on it.